About Businessita

Businessita is a premier ecosystem enabler dedicated to empowering social entrepreneurs, women entrepreneurs, and women-led businesses. We provide the necessary tools, knowledge, and resources to help transform their passion and businesses into successful enterprises. Our holistic approach and commitment to integrating "Psychology in Business" for entrepreneurs  set us apart in fostering a sustainable, inclusive, and innovative Journey-based experience for Business Success.

In 2024, we began broadening our portfolio to include Entrepreneurial Ecosystem developers and agencies, aiming for a greater value-driven impact. If you align with impact-driven values, we invite you to Join the Businessita Movement: Innovate. Empower. Succeed.

Soha El Baklawy

Founder & CEO

Meet our fearless captain Soha! With a mind as sharp as a tack and a heart full of passion, they steer the ship toward success. A master of strategy and innovation, Soha believes that empowering women and social entrepreneurs is not just a mission—it's a movement! Moreover, Soha is our go-to mentor! With a wealth of experience and a passion for coaching, she guides our clients through the entrepreneurial journey.

Zeinab Gamal

Business Coordinator

Meet Zeinab, our connection connoisseur! bringing people together to drive synergetic output building vibrant communities where women and social entrepreneurs can thrive. Whether it’s matchmaking, coordinating opportunities and or fostering collaborations, Zeinab is all about building bridges for the greater good.

Asmaa Atef

Social Media manager

Say hello to Asmaa, our creative dynamo! With an eye for design and a flair for storytelling, she sprinkles magic on everything from communication strategies to social media. When Asmaa isn’t brainstorming the next big idea, you’ll find her jamming out to her ruthless sarcasm!

 I want to take a moment to express my deepest gratitude for all the unwavering support and guidance you've provided me throughout my entrepreneurial journey. Your encouragement and advice have been invaluable, and even after the formal mentoring program ended, you've continued to offer your time and wisdom. I truly appreciate everything you've done for me and my startup. Your belief in me and my vision has made a significant difference. I am so grateful for your ongoing support, and I want you to know how much I admire you and value our relationship. With love 

Mona Abozaid Social Entrepreneur
         

 Dr. Soha's exceptional mentorship has been instrumental in my development. She has a unique ability to inspire and empower individuals to reach their full potential. Her guidance has not only enhanced my professional skills but also enriched my personal life. I am truly indebted to her for her unwavering support. 

Esraa Yasser Taha Food Safety expert
         

 Dear Soha I enjoyed your session yesterday on pitching and I came to you right after. I wish to meet you for an advise and Marketing for my social enterprise iCulture. 

Riham Arram Social Entrepreneur
         

 Not only being failure or having no career are the reasons behind looking for the motivation to know your passion, I learned through Businessita that the tasteless success may lead you to look for your passion to feel the happiness in your life no matter how old are you or how long the path that you will go ,the matter is how to find your self? Thank you Businessita 

Marwa Othman Legal Consultant
         

 After a long period of searching internally for my passion ineffectively. Businessita appeared to me irradiating my passion while enhancing my confidence in my abilities. So I encourage every woman who seeks to build a personal or practical entity to connect with Businessita. Thank you Businessita  

Marwa Mahmoud Founder of Mentally wise
         

 Starting my own business was a big step with a lot of confusions. Learning updated strategies and methodologies of business & discovering all the tools for a good marketing strategy was eye opening & a delightful experience of knowledge. I’m so happy to go through this experience with Businessita. I would definitely recommend any woman with passion for business to consult with Businessita 

Mai Abou Zekry Dermatologist

 لجاءت ليها عشان عندي افكار كتير وخطط بس مش قادرة ارتبها وابداء من فين . نظمت لي افكاري بشكل زمني واداري وازاي اقدر ادير وقتي بشكل متوازن مع مسؤلياتي وفي نفس الوقت كل يوم اقرب خطوة من اهدافي البعيدة في تصوري المهني . وطرحت عليا افكار متوافقه مع هواياتي وقدراتي. علي مجهودها معايا Businessita بشكر  

Rabab Abou Elnoor Single Mom
         

 I thoroughly enjoyed my time working with you and came to know you as a truly valuable asset to absolutely any team. You are full support , cooperation, helpful , and incredibly hard-working. Beyond that, you are an impressive motivation 

Shaimaa Ubaid Dentelle Designs-Iraq
         

 I am very fortunate that I have Soha as a mentor, we have had very useful exchanges. After clearly understanding my goals, my mentor, Soha elBaklawy has given me very useful pieces of advice. I find her very welcoming, inspiring and easy to work with. In only a few weeks, she has helped to reorganize my thinking. I am now more conscious and certain of my career goal and pathway 

Azheen QC Entrepreneur

 After almost a year, I am able to realize the difference if it were not for Businessita I would have been standing where I was with little or no progress at all. Though the way is still long, the vision is clearer and milestones have been set. I had help and assistance in my most difficult of times, continuous follow up on challenges and wins, professional handling of the different issues regardless of their severity and diversity, opening new channels, very helpful staff. 

Dalal Aly DD designs
         

 I am glad my path came across with Soha and approached Businessita as a mentor to help me with my startup. At first, I believed we are going to talk business cases and studies. Yet the approach was different, we start tackling myself, the inner me, dive deep inside myself to get a better understanding of who I am first before talking business. Soha’s patience and understanding made me confront myself it was like talking to a friend I knew for years, it was comforting . She understood where I was coming from and was a helping hand to cross the road safely on the other side; the side where one meets their potential, your true self.  

Lolla's Bakery

 If you are in need of creative designs for book covers, marketing material and other collateral media then look no further than the team at Businessita. I have been elated with the service I have received and I highly recommend the design team at Businessita! Professional, creative, excellent in communicating your idea or brand.  

Anita Davis DeFoe USA Serial Social Entrepreneur
         

 As founder of an early stage startup, sometimes  while handling so many details I started doing what we call "working in my business not on my business" and it becomes challenging to zoom out and  actually work on the business  itself. And here came Businessita's role to help us, not only with their intensive knowledge and amazing mindset but with Dr.Soha's lovely soul and inspiring words that helped us think in more of a  organised, structured, seeing the bigger picture way, through making me take a step back and implementing the social business model and understanding the hidden potential or opportunities that our startup can benefit from. Beside empowering and inspiring my personality in parallel. A support and guidance that every female entrepreneur truly needs and  must have!  

Samah Abdullah Social Entrepreneur
         

 Dear Soha, I enjoyed your session yesterday on pitching and I came to you right after. And i wish to meet you for an advise and help for my social enterprise since you are real one of the best social entreprenuers I met. 

Iculture
         

 Hello Soha, it was great to see you yesterday at Rahet Bally's session. I really enjoyed your slides on pitching, they do have some fresh perspectives and it was very well-organized. Looking forward to meeting you again And many thanks for the insights you shared 

Sarah El Menawi
         

 Thanks for your precious words, training and efforts on pitching, really it was useful. 

Andyana
         

 Soha is an excellent business trainer who provides comprehensive coaching and guidance. Her training program helped me develop essential business skills and strategies that significantly improved the performance of my company. I highly recommend Soha's training services to any entrepreneur or business owners looking to take their venture to the next level. 

Walaa Ghoniem STEMers
         

 am highly motivated to know a clever kind hearted lady like u. I can not describe how am I happy just to set with a hardworking persistent young lady like you. Rabna ykrmek ya Rab 

Nayrouz Talaat Direxiona